Thursday, December 6, 2012

On the topic of Shower Heads

There's something that never get talked about. Bathroom plumbing. It's not fashionable. Generally, it's a boring product, replaced by the plumber when something is wrong. Sure, the plumber might recommend you a more expensive one, with better features - but it's nothing to get excited about. You just do a cost-benefit analysis.

Enter, Kohler Hand Showers - changing everything:

The very first company to even build a proper communications strategy for something like shower heads, let alone a full out creative advertising plan, complete with TV commercials!

Goes to show it really isn't the product.

I've never been this excited about shower heads.

It's all about how you sell it.

Monday, November 19, 2012

Non Alcoholic Whiskey?!

ArKay starting selling the world’s first “non-alcoholic” whisky a couple of months ago. My first reaction was… WHAT’S THE POINT? I’ve never known anyone to drink that bitter-throat-burning liquid to fulfill their taste palette:

But then I discovered the marketing plans behind this. In the United Kingdom (and elsewhere), they are marketing ArKay as a “halal whisky.” Muslims are not allowed to drink alcohol as it is not “halal” or not permitted. By associating themselves with this “halal” concept, they can make massive sales of the huge Muslim demographic that are currently not alcohol-buyers. 
At the end of the day though, I’m still not convinced. If I didn’t alcohol for religious purposes, I would much rather replace it with something delicious like pineapple juice, while laughing at my friends drinking what-I-imagine-gasoline-tastes-like-whisky. 

Thursday, November 15, 2012

A Receipt Full of Calories

Burgerville, a fast-food chain in Oregon, markets honesty on a daily basis with their "nutritional information-filled receipts":

While I was jumping up and down in excitement at how cool these receipts were, one of my friends brought up some very good points. Does it really make good business sense for Burgerville to do this? We all know fast-food is bad for us, but do we really need to be told that our sweet potato fries have 530 calories on our way out? Won't the guilt ruin our desire to come back for more fatty foods?

Well, I still think this is a brilliant concept:
  • It gives consumers more power and planning ability over their meals. Instead of completely avoiding burgers, we can incorporate the nutritional info into our diets easily.
  • It shows the "villainous fast-food joint" in an ethical, honest, authentic light for a change
  • As people start to order the healthier options on the menu and cut down on the not-so-healthy one, Burgerville's sales of healthier foods should go up vs. unhealthy foods, leading to the restaurant carrying more and more healthy foods...and seeing their success, all the McDonald's and Burger Kings of the world will incorporate this too and we'll have a world of healthy I being too idealistic now?
What are your thoughts?  Would you want to see this receipt after your meal?

    Wednesday, October 24, 2012

    Before You Buy Your Chocolate This Halloween

    In this BBC Panorama series, “reporter Paul Kenyon goes undercover as a cocoa trader in West Africa and discovers children as young as seven working long hours on cocoa farms, helping to make the chocolate we love so much.”

    Wednesday, September 12, 2012

    Happy Birthday! Love, Everywhere You've Ever Shopped

    I make a point of keeping my birthday off Facebook, in order to discourage the 900 people I don't know that well from wishing me superficial happy birthdays.

    That however, has not stopped every single corporation that knows my birth date from flooding my inbox with "birthday emails."
    I don't even think I ever shopped at Circuit City.

    And I understand, the point is to appear thoughtful and caring to all their customers... but who are we kidding? It is a blatantly annoying marketing attempt, forcing me to deal with spam on my special day.

    Here's a suggestion, H&M, Aritzia, Jacob, American Eagle, The Breast Cancer Site (WTF?), Victoria's Secret and all others:

    If you're going for the "thoughtful and caring" approach, offer me something on my birthday.
    A free gift?  Free birthday bagels? Anything but email spam...

    Thursday, August 23, 2012

    Should It Be A Woman's Right to Choose if She's the One Carrying It?

    My Marie Claire came with this Kenneth Cole ad today:

    Known for their socially conscious advertising, this tongue-in-cheek equation of purses with the pro-choice debate is part of the launch of their website

    At, visitors can choose from "What Do You Stand For?" and "What Do You Stand In?" portals. The first one lets you participate in debates on controversial (American) issues such as marriage equality, gun control, war and abortion.

    If it were any other company, I might have dismissed it as a ploy to garner favourable publicity, but Kenneth Cole is known for these things. After all, they're the brand that said "what you stand for is more important than what you stand in."  

    Wednesday, July 11, 2012

    Coca Cola Myths Explained

    Who knew that the rumour was that Coke + MSG = Aphrodisiac? Well, Coke did, and went through the trouble of correcting that and all the other myths that have sprang up over its long history.

    For answers, visit the Coca Cola Rumours and Facts webpage: 

    They even have an entire Middle East Section

    Wednesday, June 27, 2012

    Advertisers Don't Discriminate, Why Should We?

    Over the last few days, people have stirring up a big fuss over the rainbow Oreo cookie that Kraft posted on Facebook in support of Pride. Homophobes all over took it as an opportunity spout their hatefulness, with some even planning to to `boycott` Oreos (their loss really). The LGBT community applauded Kraft for its support.

    But really, here`s the lesson that I`m getting from all of this. Kraft and other big companies running LGBT-focused ads (like Ben & Jerry’s, JCPenney, Chevy and even our local CP24) have a valuable lesson to impart on us. These corporate giants are using human emotions to sell products no matter who the person is, gay or straight. The same advertising methods (giving us warm fuzzies with a shoutout) are being used towards the LGBT crowd that they use with all the rest of us.
    The lesson here is: We all deserve equal treatment. Alongside loving whomever we want to, being able to marry and raise families with our loved ones, we should all also be able to be exploited by advertisers no matter what our sexuality is. And I can only hope that someday Pride ads will become as annoying and blatantly consumerist as Christmas ads and Valentine’s ads. 

    Wednesday, April 4, 2012

    Gone Bananas

    Massive fail: writes: Del Monte’s U.K. managing director James Harvey [told the Fresh Produce Journal] … “Del Monte’s new CRT packaging is designed to provide significant carbon footprint savings by reducing the frequency of deliveries and the amount of waste going to landfill. The packaging is also recyclable.”

    Thank you to Unconsumption for image and text.