Thursday, August 23, 2012

Should It Be A Woman's Right to Choose if She's the One Carrying It?

My Marie Claire came with this Kenneth Cole ad today:


Known for their socially conscious advertising, this tongue-in-cheek equation of purses with the pro-choice debate is part of the launch of their website WhereDoYouStand.com

At WhereDoYouStand.com, visitors can choose from "What Do You Stand For?" and "What Do You Stand In?" portals. The first one lets you participate in debates on controversial (American) issues such as marriage equality, gun control, war and abortion.

If it were any other company, I might have dismissed it as a ploy to garner favourable publicity, but Kenneth Cole is known for these things. After all, they're the brand that said "what you stand for is more important than what you stand in."