Thursday, December 6, 2012

On the topic of Shower Heads

There's something that never get talked about. Bathroom plumbing. It's not fashionable. Generally, it's a boring product, replaced by the plumber when something is wrong. Sure, the plumber might recommend you a more expensive one, with better features - but it's nothing to get excited about. You just do a cost-benefit analysis.

Enter, Kohler Hand Showers - changing everything:

The very first company to even build a proper communications strategy for something like shower heads, let alone a full out creative advertising plan, complete with TV commercials!

Goes to show it really isn't the product.

I've never been this excited about shower heads.

It's all about how you sell it.