Wednesday, February 16, 2011

Try: Hugs, Humps, Meets, Is, Tickles, Loves, Cooks, Phones

One of the most innovative ways to get a viewer to interact with an advertisement that I've ever seen. While the average viewing time for an ad online is 30 seconds, I personally spent 10 minutes playing with it without getting bored. Not to mention the amount of interactivity and creativity necessary on the part of the viewer means they'll remember the ad sure!

I can't decide if Hunter Tickles Bear or Hunter Humps Bear is my favourite!
My only concern: Does the brand message get lost in the process? Even after 10 minutes, I couldn't remember what brand of white-out this was for. Thoughts?

No comments:

Post a Comment