Thursday, August 26, 2010

Gluing Together Opposite Ideas!

Here's my recent favorite print ad campaign, from Gorilla Super Glue. Gorilla, it seems, can even glue together powerful ideas that are polar opposites in today's society. This clever theme, requiring little graphical work, and boldly capturing attention, seems to be destined for awesomeness. Simplicity of a powerful idea.

Check them out for yourselves. What do you think?

Thank you adsoftheworld for the photos.


  1. I think that this is a really clever use of text. I'm seeing it more and more in advertising and I have to admit I'm quite enjoying it. With so much emphasis in the past few years on avoiding the written word, I'm glad literacy is making a comeback - take the popularity of the Cree-Lo video. The only one I'm not sure about is the Black/KKK - there's a difference between being controversial to make a point and being controversial to be controversial. This ad seems to err on the side of the latter.

  2. This is one my favourites too! I love how no other glue company came up with the concept of "gluing ideas"<< that's strong glue!

  3. They lost me completely with the thoroughly offensive, remarkably insensitive "blackkk."

  4. I agree with anonymous...quite tasteless.