Sunday, August 22, 2010


In the summer of 2008, there was an explosion of a certain type of blog posts. The most famous was David Archey's 33 Logos in 33 Minutes, where he photographed the 33 brands that announced themselves as soon as he woke up.

It quickly became really popular, hundred of bloggers announcing the brands that surround them, with variations like Creative's Beef's humorous Friday Night in Brands and the Marketing Student's Branded Day in the Life of a Gen Y. Of course, this was social commentary, but I couldn't help but notice that many bloggers received praise for being around local, organic brands instead of the "big guns."

The message here, in all obviousness:
Welcome to a "brandwashed" society.