Tuesday, May 28, 2013

The Sad Lesson of the "Pet Rock"

In the late 70s, the Pet Rock was a new joke. An Ad Exec was in a bar listening to his friends complain about the hassles of having a real pet, and he came up with the idea of a Pet Rock. A Pet Rock, as the joke went, did not have to fed, walked or bathed.

Being an Ad Exec Alpha Personality, he went ahead and made the Pet Rocks a reality. For a while, these were the biggest trend. A Pet Rock came with the rock itself as well as a funny instruction manual for your new Pet. In the year or so that the fad lasted, the Ad Exec in question became a millionaire. Eventually, Rosebud Entertainment bought the rights to the Pet Rock - and Hipsters everywhere can now buy them again as of 2012.

The Ad Exec's joke was that you can sell absolutely anything as long as you market it right, even a Rock. Sadly, he proved us right.

There is now even a more modern version of the Pet Rock: