What are people buying online?
It turns out, absolutely everything.
And in larger quantities often than in store.
Wednesday, October 27, 2010
Tuesday, October 19, 2010
Mmmm..The fragrance of...vodka?
Personally, I've always thought vodka smelled and tasted the equivalent of nail polish remover. That's the reason people "chase," mix, or hold their breath, isn't it?
Chambord, the gods of fancy black raspberry liquer, recently introduced their Black Raspberry Flavoured Vodka. From the one time I've tasted it, it was heavenly and even the smell wasn't too bad.
But then I got this, in my September issue of Marie Claire:
To market their vodka, Chambord took a page out of the eau de parfum books. With the regular ad, they included a little "peel to smell" section. While it looks a lot like a beautiful perfume bottle, it doesn't have the same fragrance.
Yes, it smelt like black raspberries, but it obviously also smelt like vodka... which... isn't too appealing. In fact, my entire magazine had a bitter, alcoholic, hard-night-of-partying feel to it the rest of the time.
The smell of pure vodka isn't necessarily something I want to think about when looking at such a pretty ad.
I guess neither did others, because in my October issue, Chambord had taken out that section and replaced it with delicious black raspberry vodka related recipes.
Chambord, the gods of fancy black raspberry liquer, recently introduced their Black Raspberry Flavoured Vodka. From the one time I've tasted it, it was heavenly and even the smell wasn't too bad.
To market their vodka, Chambord took a page out of the eau de parfum books. With the regular ad, they included a little "peel to smell" section. While it looks a lot like a beautiful perfume bottle, it doesn't have the same fragrance.
Yes, it smelt like black raspberries, but it obviously also smelt like vodka... which... isn't too appealing. In fact, my entire magazine had a bitter, alcoholic, hard-night-of-partying feel to it the rest of the time.
The smell of pure vodka isn't necessarily something I want to think about when looking at such a pretty ad.
I guess neither did others, because in my October issue, Chambord had taken out that section and replaced it with delicious black raspberry vodka related recipes.
Monday, September 27, 2010
Sunday, September 26, 2010
Comcast Uses Twitter Much Better than Me
Everybody knows I've been bitching non-stop about having to start a Twitter account for class.
I've never really seen the purpose behind Twitter, the value of the connections, or how I can really use it besides writing annoying posts about every detail of my life all day long.
However, I just read about the coolest Twitter page ever (and it's old news, but new to me):
Comcast, a Rogers type company in the USA, has a Twitter account where they constantly monitor the conversation people are having about Twitter. Comcast waits for complaints to come by, and just like a regular customer service line, they help solve the problem for the customer via Tweets.
Purpose? Hell yea. Value of the connections they make? Yes. Innovative use of Twitter? Of course.
Not to mention, the power of having these public conversations in front of a live Twitter audience all the time. Unlike phone calls, now everybody can see how great you are at customer service.
And of course, being able to turn disgruntled customers into brand champions, as their Twitter accounts are now full of Comcast related conversation.
Why isn't everybody doing this?
I've never really seen the purpose behind Twitter, the value of the connections, or how I can really use it besides writing annoying posts about every detail of my life all day long.
However, I just read about the coolest Twitter page ever (and it's old news, but new to me):
Comcast, a Rogers type company in the USA, has a Twitter account where they constantly monitor the conversation people are having about Twitter. Comcast waits for complaints to come by, and just like a regular customer service line, they help solve the problem for the customer via Tweets.
Purpose? Hell yea. Value of the connections they make? Yes. Innovative use of Twitter? Of course.
Not to mention, the power of having these public conversations in front of a live Twitter audience all the time. Unlike phone calls, now everybody can see how great you are at customer service.
And of course, being able to turn disgruntled customers into brand champions, as their Twitter accounts are now full of Comcast related conversation.
Why isn't everybody doing this?
Monday, September 20, 2010
"Warning: Sideways Design May Blow Your Mind"
The folks at my favorite magazine says "Warning: Sideways Design May Blow Your Mind" on the topic of this week's Rethink issue. And they're right.
It blew my mind.
For months, my Maclean's subscription came looking like the one on the left:
And suddenly, this week's copy, with a theme of "the people and ideas that are changing everything" came with a completely changed cover (pictured right).
Landscape, instead of portrait!
What a brilliant way for a magazine to get cheap, quick and easy consumer attention!
It blew my mind.
For months, my Maclean's subscription came looking like the one on the left:
And suddenly, this week's copy, with a theme of "the people and ideas that are changing everything" came with a completely changed cover (pictured right).
Landscape, instead of portrait!
What a brilliant way for a magazine to get cheap, quick and easy consumer attention!
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