This KIA advertisement has been annoying the crap out of me since SuperBowl so I thought I would mention it. It features a grown woman (Miss USA Alyssa Campanella), playing a robot. Which when you think about it, is a literal objectification of women. And of course, when you're a female playing anything, you have to be sexy. So she's a sexy robot, in skimpy sexy robot clothes. Even when she kicks that guys' ass, she does so in a stereotypical femme fatale way.
Correct me if I'm wrong but in all the movies that have featured male robots, I can't think of a single sexy male robot. Male robots are always just cool, with crazy cool technological features. The female KIA robot's greatest asset, despite being an effing ROBOT for god's sakes, is still her long legs and robo-cleavage.
It's even sadder because this ad, originally run during the Superbowl, was created by a bunch of famous people: Oscar winner Robert Elswit as Director of Photography (There Will Be Blood, Magnolia, The Town); stunt coordinator Gary Powell (Skyfall, The Bourne Ultimatum, The Legend of Zorro); Academy Award-winning editor Kirk Baxter (The Social Network, The Girl with the Dragon Tattoo); and Carl Erik Rinsch, an award-winning director, and has been widely applauded in the ad world.
Correct me if I'm wrong but in all the movies that have featured male robots, I can't think of a single sexy male robot. Male robots are always just cool, with crazy cool technological features. The female KIA robot's greatest asset, despite being an effing ROBOT for god's sakes, is still her long legs and robo-cleavage.
It's even sadder because this ad, originally run during the Superbowl, was created by a bunch of famous people: Oscar winner Robert Elswit as Director of Photography (There Will Be Blood, Magnolia, The Town); stunt coordinator Gary Powell (Skyfall, The Bourne Ultimatum, The Legend of Zorro); Academy Award-winning editor Kirk Baxter (The Social Network, The Girl with the Dragon Tattoo); and Carl Erik Rinsch, an award-winning director, and has been widely applauded in the ad world.
hollister, celine handbags, louboutin, gucci, nike huarache, abercrombie and fitch, converse outlet, north face outlet, nike trainers, babyliss, vans, asics running shoes, nike roshe, valentino shoes, oakley, p90x workout, herve leger, chi flat iron, new balance, soccer shoes, ray ban, instyler, longchamp, jimmy choo shoes, vans shoes, nike air max, birkin bag, mac cosmetics, reebok shoes, hollister, ferragamo shoes, bottega veneta, lululemon, mcm handbags, wedding dresses, hollister, nike air max, insanity workout, nfl jerseys, toms shoes, soccer jerseys, ghd, converse, ralph lauren, north face outlet, beats by dre, baseball bats, timberland boots, mont blanc, lancel
ReplyDeletepolo ralph lauren outlet, louboutin pas cher, cheap oakley sunglasses, gucci outlet, oakley sunglasses, ray ban sunglasses, louboutin, tory burch outlet, longchamp outlet, uggs on sale, ugg boots, nike free, louboutin shoes, ugg boots, prada handbags, prada outlet, louis vuitton outlet, louis vuitton, ray ban sunglasses, ralph lauren pas cher, ray ban sunglasses, air jordan pas cher, oakley sunglasses, longchamp outlet, christian louboutin outlet, polo ralph lauren outlet, louboutin outlet, burberry, oakley sunglasses, nike free, louis vuitton, kate spade outlet, replica watches, tiffany and co, tiffany jewelry, longchamp pas cher, michael kors, louis vuitton outlet, nike roshe run, oakley sunglasses, louis vuitton, nike outlet, longchamp, air max, chanel handbags, nike air max, replica watches, sac longchamp, nike air max, jordan shoes
ReplyDelete