Showing posts with label shopping. Show all posts
Showing posts with label shopping. Show all posts
Tuesday, February 22, 2011
"Wedding-Casual"
"Casual," quirky wedding gowns, courtesy of hipster favourite Urban Outfitters has recently launched:
Sunday, December 5, 2010
Stealth Up-Selling
In my vast experience as a shopper, I have seen many tricks for "upselling." Suggesting, hinting, cajoling, discounting- it goes on.
The other day at Footlocker though, really stuck with me.
We were buying a pair of running shoes. When the employee got the right size for us, he let my cousin try the right shoe on- as is.
For the left shoe on, he had already stuck on an insole (worth $19.99) while he was still in the back. He did not mention anything about it to us. But as soon as my cousin tried the left shoe on, he could FEEL the difference.
Of course, he asked why the left one felt better. The salesperson, conveniently waiting for this question, launched into an explanation of the awesomeness of the insole.
Needless to say, we bought the insoles with the shoes.
Letting the customer experience the difference- the product benefits- without acting like it is an "upsell" - can be much more effective.
Thank you http://www.footlocker.com for the photos in this post.
The other day at Footlocker though, really stuck with me.
We were buying a pair of running shoes. When the employee got the right size for us, he let my cousin try the right shoe on- as is.
For the left shoe on, he had already stuck on an insole (worth $19.99) while he was still in the back. He did not mention anything about it to us. But as soon as my cousin tried the left shoe on, he could FEEL the difference.
Of course, he asked why the left one felt better. The salesperson, conveniently waiting for this question, launched into an explanation of the awesomeness of the insole.
Needless to say, we bought the insoles with the shoes.
Letting the customer experience the difference- the product benefits- without acting like it is an "upsell" - can be much more effective.
Thank you http://www.footlocker.com for the photos in this post.
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