Isn't this why you should put your phone away at the dinner table? So you don't come across as being like the bratty girl featured in this ad, rudely ignoring her family to focus on "Facebook friends."
This Matador Network article sums it up best: "It’s about this marketing campaign by Facebook that paints them as a saviour to all your boring life moments — you know, like when you’re eating dinner that your parents slaved over and listening to an aunt that you probably haven’t said hi to since you were 8."
Business Insider bluntly points out the real problem with this, "The commercial suggest that Facebook Home will eliminate mobile phone etiquette altogether. Granted, the ads are exaggerated, but they have all featured users who are so absorbed in their phones that real life events, even important moments, plays second fiddle to Facebook fixation."
I'm consoling myself hoping that Facebook is going to lose its relevance soon anyway.
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