Why bother trying to come up with meaningful (and creative!) New Year's Resolutions when you can simply choose from the company that makes a living off resolutions all year round?
Presenting the most powerful of its branding tools, the Lululemon Manifesto:
Go ahead! Pick one for 2011.
I couldnt have said it better :)
ReplyDeleteI'm someone who tries to avoid brand-name consumerism. I'm always disgusted by the incredibly high prices that people are willing to pay, just to wear that little logo. Not to mention the "have / have not" society these logos create. I wouldn't ever consider buying from Lululemon.... BUT I do love their bags, for the positive messages emblazened on them (along with the logo). As a result, I've been known to carry around one, passed on to me by some other consumer. Hypocrite? Sadly, I'm afriad so.
ReplyDelete~ Tracy