I make a point of keeping my birthday off Facebook, in order to discourage the 900 people I don't know that well from wishing me superficial happy birthdays.
That however, has not stopped every single corporation that knows my birth date from flooding my inbox with "birthday emails."
And I understand, the point is to appear thoughtful and caring to all their customers... but who are we kidding? It is a blatantly annoying marketing attempt, forcing me to deal with spam on my special day.
Here's a suggestion, H&M, Aritzia, Jacob, American Eagle, The Breast Cancer Site (WTF?), Victoria's Secret and all others:
If you're going for the "thoughtful and caring" approach, offer me something on my birthday.
A free gift? Free birthday bagels? Anything but email spam...
That however, has not stopped every single corporation that knows my birth date from flooding my inbox with "birthday emails."
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| I don't even think I ever shopped at Circuit City. |
And I understand, the point is to appear thoughtful and caring to all their customers... but who are we kidding? It is a blatantly annoying marketing attempt, forcing me to deal with spam on my special day.
If you're going for the "thoughtful and caring" approach, offer me something on my birthday.
A free gift? Free birthday bagels? Anything but email spam...
