My Favourite Bieber Product Endorsement

I saw this Justin Bieber nailpolish collection at a Shopper's Drug Mart this weekend. There was shiny purple, metallic silver and all my favourite colours, aptly named after his songs.

 

It used to be that to endorse a product, you had to use it or be familiar with it in some way.

Not so with Bieber (although I wouldn't be surprised if he does actually use this stuff). A little bit of background research tells me that the nail polish sold over 1 million bottles in the States in the first two months of its release.